Symova is a pension fund for medium and large companies in the public transport and tourism sector in Switzerland. They needed a completely new design for their website, which would be optimized for mobile devices and would support their updated strategy with new features and modern technology.

Together with cloudtec AG, our goal was to establish a clear, friendly and trustworthy brand presence. The design needed to be simple, and the navigation easy to understand to ensure that all the information was easy to access for a large group of their clients and employees.

After receiving some basic brand guidelines (logo and colors), I had a free hand with my creative process, with some good input from the client. The outcome was a revitalized digital experience, focused on information architecture, consistent typography and bright colors, with references to their public transport and tourism roots. This makes Symova distinctive and unique in their sector.

Agency: cloudtec AG