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Case Study

Basic UX

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Case study

Basic UX — design resources for InVision Studio

My role
Creative Direction
UX / UI
Website Design
Icon Design

InVision Studio is a new powerful tool where you can design, prototype and animate your projects easily. One of InVision's initiatives is the Design Forward Fund, a $5 million fund dedicated to investing in the future of design. I'm happy to say that my idea was among several selected for implementation and shortly after the initial interviews, we began shaping requirements for the Basic UX project.

Our goal was to create an extensive library of components and assets to help designers wireframe their web projects faster. Over the course of 5 months I designed more than 400 layout components in 30 categories (each prepared for desktop, tablet & phone screens), 128 icons, 56 user journey map elements and over 100 user interface elements. You can easily customize and combine them when working on your wireframes.

Aside from that, I was in touch with the Director of Product and the InVision tech team to report issues and bugs that I found within the software, as well as to propose improvements regarding certain functionalities. It was exciting to see how the product evolved and improved with each update during this short time.

The final deliverable was a family of 4 products that you can download and use for free. Just download InVision Studio, open their App Store and search for 128 Outline Icons, eCommerce Wireframe Kit, User Interface Kit and Web Wireframe Kit.

Client — InVision

Year — 2018 — 2019

Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Basic UX Case Study
Client testimonial

I would definitely recommend working with Damian. His work was well-done and very well thought out. The final product had great breadth and was-well organized. We are excited to launch his work so that users can get started with his kits, eliminating friction. From a process perspective Damian went above and beyond to provide detailed timing updates, as well as invaluable feedback for us. We really appreciated his communication during the project!

Hilary Shirazi —

Head of Corporate Development, InVision

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